I think that the style of the music video is narrative and impressionist. The video tells a story about people who are hiding their secrets and keeping their emotions within themselves. The video tells us to be ourselves and not to be scared of what people think about you, the video also tells you to be proud of who you are. The video tells you to just let all your emotions and secrets burst out and not to control your life. The music video also shows the mood and atmosphere by showing different types of camera shots. For example, close up shots were used to show the peoples emotions. Katy Perry tells people to be free by saying "come on, show 'em what you're worth."
The purpose
of this music video is to promote the film Transformers: Dark of the Moon.
There is
evidence of the film in the music video by having scenes from the film and
props from the film such as the lead singer turning into a transformer while in
the music video.
The mise-en-scene
shows that they have transformer costumes to represent the film Transformers. The
special effects enabled them to transform from human to a transformer to
represent the film. The main edit technique used is cut but there are more, such
as fade into another scene and they have used fade to black.
The director
has used many camera shots to show different scenes in the music video. They have
used long shot camera shot to show that everything in the scene is important. They
have a close up camera shot to show the singers emotions. They have a medium close
up camera shot to show that the singer is beginning to transform. They have an
action shot to show the transformation happening.
The purpose
of this video is shown by having many clips from the film incorporated into the
music video to make it clear that they are representing a film and not just the
song. For example, at 1:27 minutes into the video, you can visually see a scene
from the film Transformers: Dark of the Moon.
My Chemical
Romance – Welcome To The Black Parade
The purpose
of this music video is to promote the artists album. This is shown by the title
of the song being similar to the album. The album itself is called My Chemical
Romance – The Black Parade and the song is called Welcome to The Black Parade. This
evidently shows that the song is from the album and that it links to the album.
You can see
by the mise-en-scene that the music video matches the album because of the
costumes that the band are wearing. They are all wearing marching band uniforms
and they wear them throughout the video. They also have the location in based
in a “black parade” due to the fact that they are on a parade stand going
through a parade full of ashes and black and white surroundings.
The editing
used throughout the music video are fade to black to get to the next scene or
fast cut. They use fast fade to black to get to the next scene and fast cut
because it matched the pace of the song.
The camera
shots used in the video are long action shot, close up, medium close up and
long shot. They use long action shot to get everything in the screen and to
show that the surroundings as important as the band themselves. They use close
up shot to show Gerard’s emotions while singing. They use medium close up to show
the band playing the instruments and to show what the band are doing. They use
long shot to show that the band are performing on a parade stand.
The purpose
of the video is shown by the lyrics in the video. “Because one day I’ll leave
you, A phantom to lead you in the summer, To join The Black Parade” in these lyrics
you can see the title which indicates that the song is from the album.
They have
the location set in a “Black Parade” which evidently shows that it is linked to
the video.
Gerard Way – No Shows
The purpose of this music video is to promote the artist.
The reason this music video is promoting the artist Gerard Way and this is
because it was it first solo music video since he left My Chemical Romance.
The mise-en-scene suggests that Gerard Way has changed the
style of music and show his new style of clothing. Having many different camera
angles and camera shots throughout the video help to show this. The location
that Gerard Way is in also tells us that he has changed his style of music.
This is shown by the background being from the 70’s and having old microphones
to help with the look.
The camera angles/shots in the video have been used
effectively to show Gerard Way himself and to let the audience know that his
image has changed. The have used close up camera shots to show the people
viewing the music video that he has changed and now has bright orange hair.
They have used long shots to show what his style of clothes are and how he acts
on stage. They used low angle while pointing the camera at Gerard to make it
look like it is a point of view angle to make us feel like we are watching him
live.
The purpose is clear and is shown by having Gerard Way
singing with his band on stage to a group of people. This shows us that Gerard
is promoting his new album and his new music. For example, 2:28 minutes into
the video you can see Gerard performing his song with his band to the crowd.
Bang Bang – Jessie J, Ariana Grande, Nicki Minaj
The purpose of this music video is to increase the income
for the record company. They do this because they have three different artists
in one music video. They have Ariana Grande, Jessie J and Nicki Minaj. This
will increase the record labels money because they will get income from all
three artists fans. You can tell the evidence in the record label making money
by the amount on YouTube views the song has. You can also tell by the amount of
iTunes downloads.
There have been many camera shots and angles used throughout
the whole music video. The camera shots have been used to show that all three
artists are in the video and what they are doing in the video. They have used
medium close ups to show who each three of the girls are. They have used medium
long shots to show what they are wearing and what dance moves they are doing.
They have used long shots to show the surroundings of where the girls are. They
have used many camera angles to go with the camera shots. Some of theses are
low angle facing upwards to show Nicki Minaj to show her getting out of a
helicopter.
You can clearly see Ariana Grande 0:12 seconds into the
video. You can clearly see Jessie J 0:37 seconds into the video. You can
clearly see Nicki Minaj 0:29 seconds into the video.
Ariana Grande - The Way ft. Mac Miller
This music video was to increase Ariana's range of media to achieve in. This is because Ariana used to be in a show called Victorious and she used to sing but no one knew her for herself. The evidence to show that it is Ariana Grande trying to achieve different types of media is the song 'The Way ft Mac Miller' this was her first song as an artist not on the TV show.
The camera angles used in this video help us to identify that it is Ariana Grande. They have used medium close up camera shots to show that this song is sung by Ariana. They use long shots to show Ariana's style and what she dresses like out of the TV show. They also use long action shot to show the dancers and to show the surroundings.
Throughout the whole video they use only fast cut as the editing technique to match the song and the beat of the song. The mise-en-scene shows that she is located in a plain white studio and has a projector projecting images to make the background fit the song.
The purpose of the music video is shown by having Ariana Grande in the video to let the audience know that she is now a artist and that she is going into the music career.
You know Ariana Grande is in the song because as soon as the video starts she is sown.
Fall Out Boy - Sugar, We're Going Down
The purpose of this video is to promote a particular song. The evidence showing that this song is for self promotion is because of the band performing in the music video. They can promote this video and get the song known by showing the video on different media sites such as YouTube or on tv.
The editing used was fast cut to match the pace of the song. The mise-en-scene shows that the location was outside where deer could be hunted, and in a cabin. The costumes had a man with antlers in his head and deer feet/legs as his legs. This shows creativity. The camera shots consist of long shot to show the person and the surroundings e.g. the band in the cabin and the deer man waiting in the road. Close up to show the bands faces and emotions. Medium long shot to show the band members playing instruments.
The purpose of this music video has been shown by having the band performing the song in a cabin. You can see the band members 0:15 seconds into the video which indicates that it is a all Out Boy video.
The purpose of this music video is to promote the film
Transformers: Dark of the Moon. There is evidence of the film in the music
video by having scenes from the film and props from the film such as the lead
singing turning into a transformer while in the music video. The mise-en-scene
shows that they have transformer costumes to represent the film transformers.
The editing enables them to transform from human to a transformer to represent
the film. The purpose of this video is shown by having many clips from the film
in the music video to make it clear that they are representing a film and not
just the song.For example, at 1:27
minutes into the video, you can clearly see a scene from the film Transformers:
Dark of the Moon.
This post is going to be about how artists promote their music in different ways.
Promoting a particular song:
When artists promote their songs they will use a music video such as Fall Out Boy's music video My Songs Know What You Did In The Dark. They use this video to promote the song and to make everyone want to buy the song. This works because the video will be shown on TV and the internet which will enable people to view the video without having to search for it. this also helps because the video may attract new listeners which will mean more people can download the song. This is also the primary purpose of most music videos.
Promotion of the artists album:
The artist might create a music video to promote their latest album. For example, My Chemical Romance have a song called 'Welcome To The Black Parade' this video was used to promote the song and their latest album. They used this song to promote the album because it has the name of the album in the title. This is a secondary purpose of a music video because it promotes the album that the video is from. They can do this by putting a link to the full album in the description if it has been promoted on YouTube.
Promotion of the artist themselves:
The artist will use a music video if they are new into the music business and want people to know who they are or if they have changed image/sound. This is one of the easiest ways to show that you have changed as an artist because they can visually see the difference. It is also a good way to see a new upcoming artist because you can put a face to the music. For example, Gerard Way used to be in My Chemical Romance and he is now a solo artist with his own album out. He made a music video for his song 'No Shows', this is to show the audience that his image has changed and that he is now doing new music. In the music video he is being introduced by a TV presenter and then he goes to perform his new song with his band. This is a great way to promote the artist because it enables them to understand the change and what has changed.
Promotion of and synergy with another media product:
The artist will make a music video that promotes another product such as a film or product. They can do this by including clips from the film or including the product that they are promoting. For example, Miley Cyrus promotes many products in her video 'We Can't Stop' such as Beats by dre and eos lip balm. This means that people watching the music video will see the products and want to know where they are from or even want them because she has them in her video. This is a great way to promote new products because big artists using them will get millions of video views and then the company will make a profit from it.
Increasing the income for the record company:
The main purpose of all singles, albums and music videos are to increase the income of the record companies. It is rare for artists to not be a part of a record company and benefiting from the music videos themselves.
Increasing the range of media artist is active in:
The purpose of a music video can be to extend the artists potential audience in different media forms such as TV, radio and YouTube. They can also be used to increase the influence the bond the audience has with an artist. this can be done by links between the video and social networking sites such as Facebook and twitter.
